97% — Frequently cited from consumer behavior research (BrightLocal, Google studies) showing that people search online before making local purchases. The exact figure varies slightly by study but is consistently in the 90s%.
75% — From Stanford's Web Credibility Research, showing that 75% of users admit to judging a company's credibility based on their website design.
2x — Referenced in Google/Deloitte SMB research showing businesses with a strong digital presence grow revenue roughly twice as fast as those with minimal online presence.
0.05s — From a Carleton University study published in Behaviour & Information Technology (Lindgaard et al.), which found users form an opinion about a website in as little as 50 milliseconds.